The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Technology Hardware - Electronics / Computers / Business Equipment / Mobile Phones
Award
Agency
Client
Title
Category
Annual ID
Alexa's Body
Agency: Hungry Man / New York + Lucky Generals / London
Client: Amazon Alexa Category: Direction / Single
Alexa's Body
Agency: Hungry Man / New York + Lucky Generals / London
Client: Amazon Alexa Category: Television & VOD / Long Form - Single
The spider and the window
Agency: Leo Burnett GmbH / Frankfurt am Main + The Mill / Berlin + Zauberberg Productions / Berlin
Client: Samsung Electronics GmbH Category: Use of Licensed Music
Hollywood In Your Pocket
Agency: Smuggler + TBWA\Media Arts Lab / Los Angeles + Exile Edit / Los Angeles
Client: Apple Category: Editing / Single
Holiday - Saving Simon
Agency: TBWA\Media Arts Lab / Los Angeles + OMD / Los Angeles + Exile Edit / Los Angeles + Bob Industries / Los Angeles
Client: Apple Category: Online Films & Video / Long Form - Single
Apple TV+ Ted Lasso - Toast Me
Agency: TBWA\Media Arts Lab / Los Angeles + Apple TV+ / Los Angeles + OMD / Los Angeles
Client: Apple Category: Craft / Writing
The spider and the window
Agency: Leo Burnett GmbH / Frankfurt am Main + The Mill / Berlin + Zauberberg Productions / Berlin
Client: Samsung Electronics GmbH Category: Cinema Advertising
Chinese New Year - The Comeback
Agency: TBWA\Media Arts Lab / Shanghai + OMD / Shanghai + Lunar Films / Shanghai + MPC / Shanghai
Client: Apple Category: Craft / Art Direction
Holiday - Saving Simon
Agency: TBWA\Media Arts Lab / Los Angeles + OMD / Los Angeles + Exile Edit / Los Angeles + Bob Industries / Los Angeles
Client: Apple Category: Writing / Single
Hello Sunshine
Agency: Apple Marcom + Pulse Films / Los Angeles + Exile / Santa Monica
Client: Apple Category: Television & VOD / Long Form - Single
Apple TV + Everyone But Jon Hamm
Agency: TBWA\Media Arts Lab / Los Angeles + OMD / Los Angeles + Lime Studios / Los Angeles + Hungry Man / Los Angeles
Client: Apple Category: Television & VOD / Long Form - Single
Privacy - Tracked
Agency: TBWA\Media Arts Lab / Los Angeles + OMD / Los Angeles + Work Editorial / Los Angeles + MJZ / Los Angeles
Client: Apple Category: Television & VOD / Long Form - Single
FLIP TO SPACE
Agency: DENTSU INC. / Tokyo + Dentsu Creative X Inc. / Tokyo
Client: ALE Co., Ltd. Category: Posters / Series
Hollywood In Your Pocket
Agency: SMUGGLER + TBWA\Media Arts Lab / Los Angeles
Client: Apple Category: Short Form Video / Single
Apple TV+ Instagram Launch
Agency: TBWA\Media Arts Lab / Los Angeles + Apple TV+ / Los Angeles + OMD / Los Angeles
Client: Apple Category: Craft / Use of Visuals
Apple TV + Everyone But Jon Hamm
Agency: TBWA\Media Arts Lab / Los Angeles + OMD / Los Angeles + Lime Studios / Los Angeles + Hungry Man / Los Angeles
Client: Apple Category: Television & VOD / Varying Length Series
MLKonMLK
Agency: Lenovo / Morrisville
Client: Lenovo Category: Augmented, Virtual & Mixed Reality (AR, VR, MR)
Privacy - App Tracking Transparency
Agency: TBWA\Media Arts Lab / Los Angeles + OMD / Los Angeles + BUCK / Los Angeles
Client: Apple Category: Craft / Art Direction
MLKonMLK
Agency: Lenovo / Morrisville
Client: Lenovo Category: Innovation & Transformation / Innovation in Lockdown
Apple TV+ Ted Lasso - Toast Me
Agency: TBWA\Media Arts Lab / Los Angeles + Apple TV+ / Los Angeles + OMD / Los Angeles
Client: Apple Category: Active Engagement / Call to Action
Apple TV+ Invasion - Twitch Streamers Invaded Live
Agency: TBWA\Media Arts Lab / Los Angeles + OMD / Los Angeles
Client: Apple Category: Livestream
Life is But a Dream
Agency: Jang Young-gyu / Seoul + Apple Marcom + A MOHO FILM / Seoul
Client: Apple Category: Original Music / Song
MLKonMLK
Agency: Lenovo / Morrisville
Client: Lenovo Category: Brand-Side Initiated & Originated Projects
Apple TV+ Invasion - Twitch Streamers Invaded Live
Agency: TBWA\Media Arts Lab / Los Angeles + OMD / Los Angeles
Client: Apple Category: Influencer Marketing / Single Channel
The spider and the window
Agency: Leo Burnett GmbH / Frankfurt am Main + The Mill / Berlin + Zauberberg Productions / Berlin
Client: Samsung Electronics GmbH Category: Online Films & Video / Long Form - Single
The Reset
Agency: Madwell / Brooklyn + Verizon / New York + Independent Media / Los Angeles + Hailstorm / Raleigh
Client: Verizon Category: Online Films & Video / Long Form - Single
Apple TV + Everyone But Jon Hamm
Agency: TBWA\Media Arts Lab / Los Angeles + OMD / Los Angeles + Lime Studios / Los Angeles + Hungry Man / Los Angeles
Client: Apple Category: Online Films & Video / Long Form - Single
Privacy - Tracked
Agency: TBWA\Media Arts Lab / Los Angeles + OMD / Los Angeles + MJZ / Los Angeles + Work Editorial / Los Angeles
Client: Apple Category: Online Films & Video / Long Form - Single
Chinese New Year - The Comeback
Agency: TBWA\Media Arts Lab / Shanghai + OMD / Shanghai + Lunar Films / Shanghai + MPC / Shanghai
Client: Apple Category: Online Films & Video / Long Form - Single
FLIP TO SPACE
Agency: DENTSU INC. / Tokyo + Dentsu Creative X Inc. / Tokyo
Client: ALE Co., Ltd. Category: Branding / Corporate Communications
Start Up - 45 Years of Apple Sounds
Agency: TBWA\Media Arts Lab / Los Angeles + OMD / Los Angeles + Cabin Editing Company / Los Angeles + Imperial Woodpecker / Los Angeles
Client: Apple Category: Sound Mixing
Apple TV + Everyone But Jon Hamm
Agency: TBWA\Media Arts Lab / Los Angeles + OMD / Los Angeles + Hungry Man / Los Angeles + Lime Studios / Los Angeles
Client: Apple Category: Writing / Series
MLKonMLK
Agency: Lenovo / Morrisville
Client: Lenovo Category: Augmented, Virtual & Mixed Reality (AR, VR, MR)
FLIP TO SPACE
Agency: DENTSU INC. / Tokyo + Dentsu Creative X Inc. / Tokyo
Client: ALE Co., Ltd. Category: Promotional / Posters - Series
Holiday - Saving Simon
Agency: TBWA\Media Arts Lab / Los Angeles + OMD / Los Angeles + Bob Industries / Los Angeles + Exile Edit / Los Angeles
Client: Apple Category: Cinematography / Single
Apple TV+ Ted Lasso - Toast Me
Agency: TBWA\Media Arts Lab / Los Angeles + Apple TV+ / Los Angeles + OMD / Los Angeles
Client: Apple Category: Stunts & Activations
Holiday - Saving Simon
Agency: TBWA\Media Arts Lab / Los Angeles + OMD / Los Angeles + Exile Edit / Los Angeles + Bob Industries / Los Angeles
Client: Apple Category: Direction / Single
Chinese New Year - The Comeback
Agency: TBWA\Media Arts Lab / Shanghai + OMD / Shanghai + Lunar Films / Shanghai + MPC / Shanghai
Client: Apple Category: Direction / Single
Samsung Exposure on Hulu
Agency: BBH USA / Los Angeles + Samsung Electronics America / Plano + Hulu / Santa Monica + Westbrook Media / Calabasas
Client: Samsung Electronics Category: Brand Partnerships
Timelapse in Google Earth
Agency: Google + Google Creative Lab
Client: Google Category: Data Visualization / Dynamic / Responsive
Bounce
Agency: TBWA\Media Arts Lab / Los Angeles + Pulse Films / Los Angeles + Framestore / Los Angeles
Client: Apple Category: Craft - Direction / Single
Bounce
Agency: TBWA\Media Arts Lab / Los Angeles + Pulse Films / Los Angeles + Framestore / Los Angeles
Client: Apple Category: Innovation in Moving Image Craft
The Underdogs
Agency: Apple / Cupertino + Smuggler / LA + Work / LA + A52 / LA
Client: Apple Category: Craft - Writing / Single
Bounce
Agency: TBWA\Media Arts Lab / Los Angeles + Pulse Films / Los Angeles + Framestore / Los Angeles
Client: Apple Category: Online Films & Video / Long Form - Single
Award:
2022 Moving Image Craft Silver Pencil
Agency:
Hungry Man / New York + Lucky Generals / London
Client:
Amazon Alexa
Title:
Alexa's Body
Category:
Direction / Single
Annual ID:
OS22_MI022S
Award:
2022 Film Bronze Pencil
Agency:
Hungry Man / New York + Lucky Generals / London
Client:
Amazon Alexa
Title:
Alexa's Body
Category:
Television & VOD / Long Form - Single
Annual ID:
OS22_FI028B
Award:
2022 Design Bronze Pencil
Agency:
Apple Marcom
Client:
Apple
Title:
Apple Music Spatial Audio Launch
Category:
Craft / Art Direction
Annual ID:
OS22_DE047B
Award:
2022 Music & Sound Craft Bronze Pencil
Agency:
Apple
Client:
Apple
Title:
Doin' Laps
Category:
Use of Licensed Music
Annual ID:
OS22_MS012B
Award:
2022 Music & Sound Craft Bronze Pencil
Agency:
Leo Burnett GmbH / Frankfurt am Main + The Mill / Berlin + Zauberberg Productions / Berlin
Client:
Samsung Electronics GmbH
Title:
The spider and the window
Category:
Use of Licensed Music
Annual ID:
OS22_MS013B
Award:
2022 Moving Image Craft Bronze Pencil
Agency:
Smuggler + TBWA\Media Arts Lab / Los Angeles + Exile Edit / Los Angeles
Client:
Apple
Title:
Hollywood In Your Pocket
Category:
Editing / Single
Annual ID:
OS22_MI049B
Award:
2022 Film Bronze Pencil
Agency:
TBWA\Media Arts Lab / Los Angeles + OMD / Los Angeles + Exile Edit / Los Angeles + Bob Industries / Los Angeles
Client:
Apple
Title:
Holiday - Saving Simon
Category:
Online Films & Video / Long Form - Single
Annual ID:
OS22_FI033B
Award:
2022 Social Media Bronze Pencil
Agency:
TBWA\Media Arts Lab / Los Angeles + Apple TV+ / Los Angeles + OMD / Los Angeles
Client:
Apple
Title:
Apple TV+ Ted Lasso - Toast Me
Category:
Craft / Writing
Annual ID:
OS22_SM036B
Award:
2022 Film Bronze Pencil
Agency:
Leo Burnett GmbH / Frankfurt am Main + The Mill / Berlin + Zauberberg Productions / Berlin
Client:
Samsung Electronics GmbH
Title:
The spider and the window
Category:
Cinema Advertising
Annual ID:
OS22_FI034B
Award:
2022 Branded Entertainment Bronze Pencil
Agency:
TBWA\Media Arts Lab / Shanghai + OMD / Shanghai + Lunar Films / Shanghai + MPC / Shanghai
Client:
Apple
Title:
Chinese New Year - The Comeback
Category:
Craft / Art Direction
Annual ID:
OS22_BE037B
Award:
2022 Moving Image Craft Merit Award
Agency:
TBWA\Media Arts Lab / Los Angeles + OMD / Los Angeles + Exile Edit / Los Angeles + Bob Industries / Los Angeles
Client:
Apple
Title:
Holiday - Saving Simon
Category:
Writing / Single
Annual ID:
OS22_MI081M
Award:
2022 Film Merit Award
Agency:
Apple Marcom + Pulse Films / Los Angeles + Exile / Santa Monica
Client:
Apple
Title:
Hello Sunshine
Category:
Television & VOD / Long Form - Single
Annual ID:
OS22_FI045M
Award:
2022 Film Merit Award
Agency:
TBWA\Media Arts Lab / Los Angeles + OMD / Los Angeles + Lime Studios / Los Angeles + Hungry Man / Los Angeles
Client:
Apple
Title:
Apple TV + Everyone But Jon Hamm
Category:
Television & VOD / Long Form - Single
Annual ID:
OS22_FI062M
Award:
2022 Film Merit Award
Agency:
TBWA\Media Arts Lab / Los Angeles + OMD / Los Angeles + Work Editorial / Los Angeles + MJZ / Los Angeles
Client:
Apple
Title:
Privacy - Tracked
Category:
Television & VOD / Long Form - Single
Annual ID:
OS22_FI063M
Award:
2022 Print Merit Award
Agency:
DENTSU INC. / Tokyo + Dentsu Creative X Inc. / Tokyo
Client:
ALE Co., Ltd.
Title:
FLIP TO SPACE
Category:
Posters / Series
Annual ID:
OS22_PT037M
Award:
2022 Branded Entertainment Merit Award
Agency:
SMUGGLER + TBWA\Media Arts Lab / Los Angeles
Client:
Apple
Title:
Hollywood In Your Pocket
Category:
Short Form Video / Single
Annual ID:
OS22_BE046M
Award:
2022 Social Media Merit Award
Agency:
TBWA\Media Arts Lab / Los Angeles + Apple TV+ / Los Angeles + OMD / Los Angeles
Client:
Apple
Title:
Apple TV+ Instagram Launch
Category:
Craft / Use of Visuals
Annual ID:
OS22_SM094M
Award:
2022 Film Merit Award
Agency:
Apple
Client:
Apple
Title:
Relax TV Campaign
Category:
Television & VOD / Varying Length Series
Annual ID:
OS22_FI069M
Award:
2022 Film Merit Award
Agency:
TBWA\Media Arts Lab / Los Angeles + OMD / Los Angeles + Lime Studios / Los Angeles + Hungry Man / Los Angeles
Client:
Apple
Title:
Apple TV + Everyone But Jon Hamm
Category:
Television & VOD / Varying Length Series
Annual ID:
OS22_FI071M
Award:
2022 Experiential & Immersive Merit Award
Agency:
Lenovo / Morrisville
Client:
Lenovo
Title:
MLKonMLK
Category:
Augmented, Virtual & Mixed Reality (AR, VR, MR)
Annual ID:
OS22_EX048M
Award:
2022 Design Merit Award
Agency:
TBWA\Media Arts Lab / Los Angeles + OMD / Los Angeles + BUCK / Los Angeles
Client:
Apple
Title:
Privacy - App Tracking Transparency
Category:
Craft / Art Direction
Annual ID:
OS22_DE141M
Award:
2022 Brand-Side / In-House Merit Award
Agency:
Lenovo / Morrisville
Client:
Lenovo
Title:
MLKonMLK
Category:
Brand Partnerships
Annual ID:
OS22_BS038M
Award:
2022 Out of Home Merit Award
Agency:
Lenovo / Morrisville
Client:
Lenovo
Title:
MLKonMLK
Category:
Innovation & Transformation / Innovation in Lockdown
Annual ID:
OS22_OH081M
Award:
2022 Social Media Merit Award
Agency:
TBWA\Media Arts Lab / Los Angeles + Apple TV+ / Los Angeles + OMD / Los Angeles
Client:
Apple
Title:
Apple TV+ Ted Lasso - Toast Me
Category:
Active Engagement / Call to Action
Annual ID:
OS22_SM073M
Award:
2022 Social Media Merit Award
Agency:
TBWA\Media Arts Lab / Los Angeles + OMD / Los Angeles
Client:
Apple
Title:
Apple TV+ Invasion - Twitch Streamers Invaded Live
Category:
Livestream
Annual ID:
OS22_SM063M
Award:
2022 Music & Sound Craft Merit Award
Agency:
Jang Young-gyu / Seoul + Apple Marcom + A MOHO FILM / Seoul
Client:
Apple
Title:
Life is But a Dream
Category:
Original Music / Song
Annual ID:
OS22_MS040M
Award:
2022 Brand-Side / In-House Merit Award
Agency:
Lenovo / Morrisville
Client:
Lenovo
Title:
MLKonMLK
Category:
Brand-Side Initiated & Originated Projects
Annual ID:
OS22_BS023M
Award:
2022 Social Media Merit Award
Agency:
TBWA\Media Arts Lab / Los Angeles + OMD / Los Angeles
Client:
Apple
Title:
Apple TV+ Invasion - Twitch Streamers Invaded Live
Category:
Influencer Marketing / Single Channel
Annual ID:
OS22_SM084M
Award:
2022 Film Merit Award
Agency:
Apple
Client:
Apple
Title:
Couch
Category:
Online Films & Video / Long Form - Single
Annual ID:
OS22_FI074M
Award:
2022 Film Merit Award
Agency:
Leo Burnett GmbH / Frankfurt am Main + The Mill / Berlin + Zauberberg Productions / Berlin
Client:
Samsung Electronics GmbH
Title:
The spider and the window
Category:
Online Films & Video / Long Form - Single
Annual ID:
OS22_FI090M
Award:
2022 Film Merit Award
Agency:
Madwell / Brooklyn + Verizon / New York + Independent Media / Los Angeles + Hailstorm / Raleigh
Client:
Verizon
Title:
The Reset
Category:
Online Films & Video / Long Form - Single
Annual ID:
OS22_FI091M
Award:
2022 Film Merit Award
Agency:
TBWA\Media Arts Lab / Los Angeles + OMD / Los Angeles + Lime Studios / Los Angeles + Hungry Man / Los Angeles
Client:
Apple
Title:
Apple TV + Everyone But Jon Hamm
Category:
Online Films & Video / Long Form - Single
Annual ID:
OS22_FI100M
Award:
2022 Film Merit Award
Agency:
TBWA\Media Arts Lab / Los Angeles + OMD / Los Angeles + MJZ / Los Angeles + Work Editorial / Los Angeles
Client:
Apple
Title:
Privacy - Tracked
Category:
Online Films & Video / Long Form - Single
Annual ID:
OS22_FI101M
Award:
2022 Film Merit Award
Agency:
TBWA\Media Arts Lab / Shanghai + OMD / Shanghai + Lunar Films / Shanghai + MPC / Shanghai
Client:
Apple
Title:
Chinese New Year - The Comeback
Category:
Online Films & Video / Long Form - Single
Annual ID:
OS22_FI102M
Award:
2022 Design Merit Award
Agency:
DENTSU INC. / Tokyo + Dentsu Creative X Inc. / Tokyo
Client:
ALE Co., Ltd.
Title:
FLIP TO SPACE
Category:
Branding / Corporate Communications
Annual ID:
OS22_DE064M
Award:
2022 Music & Sound Craft Merit Award
Agency:
TBWA\Media Arts Lab / Los Angeles + OMD / Los Angeles + Cabin Editing Company / Los Angeles + Imperial Woodpecker / Los Angeles
Client:
Apple
Title:
Start Up - 45 Years of Apple Sounds
Category:
Sound Mixing
Annual ID:
OS22_MS056M
Award:
2022 Moving Image Craft Merit Award
Agency:
TBWA\Media Arts Lab / Los Angeles + OMD / Los Angeles + Hungry Man / Los Angeles + Lime Studios / Los Angeles
Client:
Apple
Title:
Apple TV + Everyone But Jon Hamm
Category:
Writing / Series
Annual ID:
OS22_MI083M
Award:
2022 Interactive, Online & Mobile Merit Award
Agency:
Lenovo / Morrisville
Client:
Lenovo
Title:
MLKonMLK
Category:
Augmented, Virtual & Mixed Reality (AR, VR, MR)
Annual ID:
OS22_IN070M
Award:
2022 Design Merit Award
Agency:
DENTSU INC. / Tokyo + Dentsu Creative X Inc. / Tokyo
Client:
ALE Co., Ltd.
Title:
FLIP TO SPACE
Category:
Promotional / Posters - Series
Annual ID:
OS22_DE076M
Award:
2022 Moving Image Craft Merit Award
Agency:
TBWA\Media Arts Lab / Los Angeles + OMD / Los Angeles + Bob Industries / Los Angeles + Exile Edit / Los Angeles
Client:
Apple
Title:
Holiday - Saving Simon
Category:
Cinematography / Single
Annual ID:
OS22_MI106M
Award:
2022 Social Media Merit Award
Agency:
TBWA\Media Arts Lab / Los Angeles + Apple TV+ / Los Angeles + OMD / Los Angeles
Client:
Apple
Title:
Apple TV+ Ted Lasso - Toast Me
Category:
Stunts & Activations
Annual ID:
OS22_SM079M
Award:
2022 Moving Image Craft Merit Award
Agency:
Apple + O Positive / Santa Monica
Client:
Apple
Title:
Detectives
Category:
Direction / Single
Annual ID:
OS22_MI059M
Award:
2022 Moving Image Craft Merit Award
Agency:
TBWA\Media Arts Lab / Los Angeles + OMD / Los Angeles + Exile Edit / Los Angeles + Bob Industries / Los Angeles
Client:
Apple
Title:
Holiday - Saving Simon
Category:
Direction / Single
Annual ID:
OS22_MI074M
Award:
2022 Moving Image Craft Merit Award
Agency:
TBWA\Media Arts Lab / Shanghai + OMD / Shanghai + Lunar Films / Shanghai + MPC / Shanghai
Client:
Apple
Title:
Chinese New Year - The Comeback
Category:
Direction / Single
Annual ID:
OS22_MI075M
Award:
2022 Branded Entertainment Merit Award
Agency:
BBH USA / Los Angeles + Samsung Electronics America / Plano + Hulu / Santa Monica + Westbrook Media / Calabasas
Client:
Samsung Electronics
Title:
Samsung Exposure on Hulu
Category:
Brand Partnerships
Annual ID:
OS22_BE089M
Award:
2022 Creative Use of Data Merit Award
Agency:
Google + Google Creative Lab
Client:
Google
Title:
Timelapse in Google Earth
Category:
Data Visualization / Dynamic / Responsive
Annual ID:
OS22_CU015M
Award:
2020 Moving Image Craft Best of Discipline Pencil
Agency:
TBWA\Media Arts Lab / Los Angeles + Pulse Films / Los Angeles + Framestore / Los Angeles
Client:
Apple
Title:
Bounce
Category:
Craft - Direction / Single
Annual ID:
OS_MI20_001G
Award:
2020 Moving Image Craft Gold Pencil
Agency:
TBWA\Media Arts Lab / Los Angeles + Pulse Films / Los Angeles + Framestore / Los Angeles
Client:
Apple
Title:
Bounce
Category:
Innovation in Moving Image Craft
Annual ID:
OS_MI20_037G
Award:
2020 Moving Image Craft Gold Pencil
Agency:
Apple / Cupertino + Smuggler / LA + Work / LA + A52 / LA
Client:
Apple
Title:
The Underdogs
Category:
Craft - Writing / Single
Annual ID:
OS_MI20_015G
Award:
2020 Film Gold Pencil
Agency:
TBWA\Media Arts Lab / Los Angeles + Pulse Films / Los Angeles + Framestore / Los Angeles
Client:
Apple
Title:
Bounce
Category:
Online Films & Video / Long Form - Single
Annual ID:
OS_FI20_020G